One of the most noticeable features of Timely Coffees is our coffee colours. Whether you're looking through the catalogue on our website or a shelf at one of our cafe partners, you'll see an array of coloured labels.
There's nothing quite like the smell of fresh ground coffee in the morning. In fact, science has shown that the smell of coffee alone can have a stimulating effect.
You may have encountered coffee packaging in the past which has included terms such as "wet process", or "natural process", or "honey". In recent times, you may have even seen new terminology on coffee packaging, such as "extended fermentation", or "lactic fermentation".
The best thing about the coffee industry is that there are very few rules. In particular, the world of "Specialty Coffee" is so young that we are only now finding out the best way to do certain things.
To say there have been a few changes at the roastery over the past 12 months would be an understatement. We've seen new coffees come through our doors at a record pace, we've had new staff members join the team, and the Timely Coffee Shop finally opened its doors.
If you've ever picked up a bag of Timely coffee, you might notice that there's a lot of information. Everything from farm name and altitude, to region and country is listed in detail on every coffee we pack.
We know it's been a while since we've released some new coffees at Timely. We've been searching high and low for the very best coffees we can find, and believe us when we say, we've definitely found them!
We know that times are a little strange right now. Not knowing how something like this is going to impact our day to day lives is hard enough, but not knowing when things will get back to normal makes things even tougher.
At Timely, we have two distinct approaches when it comes to finding new coffees. With our micro-lot coffees, which we roast to be best enjoyed when served black, we taste dozens of samples throughout the year.
One of the best things about buying coffees seasonally is that there is always something new on the horizon.
There's a lot we could say about this coffee we've just released. We could say how it's the first coffee we've purchased by online auction, or about how it comes from a part of the world which was the first the commercially cultivate coffee.
In 1999, a group of well known coffee professionals met in a small lab, deep in Brazil, to taste coffee together.
If you’ve ever spent a few moments perusing the coffees on offer at Timely, then you may have noticed that we like to do things a little differently. For instance, you might notice that every coffee we offer is a “single” coffee from one specific coffee mill, producing region, farm or farmer.
It's always exciting for us here at Timely when new coffees arrive. Sometimes it's a particularly delicious coffee, sometimes it's a coffee with a great story, but no matter what, there's always a certain buzz throughout the roastery as new green rolls through the door.