Timely Colour System

Welcome to the Timely Colour System.

If you're buying Timely Coffee for the first time, you'll notice we've assigned a colour to each of the coffees we roast. The table below shows you what each colour represents, and what you can expect from coffees of a particular colour and style. When you're looking through our range of Limited Release coffees, you can use the filters to find the coffee you're after:


Colour Style
Pink Approachable
Light Green
Dark Green
Purple Sticky
Dark Blue Funky
Maroon Fancy
Light Blue Complex


Sometimes it can be hard to know which coffee to choose when everything looks so good. If you bought a Guatemalan coffee and loved it, should you buy another one from the same country? Or should you stick to process or altitude? At Timely, we've got you covered.

Whenever a new coffee comes through the door, we taste that coffee without knowing where the coffee came from or how it was processed. This gives us a chance to taste without being biased by any specific details. From here, we assign each coffee a colour that we feel best represents the flavour profile.

So if you enjoyed a coffee with a particular colour, you're more likely to enjoy another coffee of that same colour next time. It may not have anything specific in common with the last coffee you had, but sometimes coffee can be like that.

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