A Look Back at 2024

2024 was a challenging year. Between ever-increasing coffee prices, the ongoing cost of living crisis, and continued knock-on effects from the COVID-19 pandemic, we’d be lying if we said that the last 12 months have been easy. We’ve navigated some unique challenges, but through it all, we were constantly reminded of how amazing our community is, and how it keeps us going in what we do. We’re proud of the milestones we’ve reached this year, and we couldn’t have done it without you! 

We Roasted Tonnes of Coffee:

  • 2.8 million cups of coffee roasted by Timely. That’s about 1.1 cups of coffee per person living in Perth (Boorloo)!
  • 56 tonnes of coffee roasted (that’s the equivalent weight of about 43 giraffes!)
  • 6,000+ batches of coffee roasted on our trusty IMF coffee roasting machine.
  • 39 Limited Release coffees: We saw some amazing lots come through the door this year, keeping our catalogue full of choice and variety.

We Planted Trees:

  • 16.6k+ trees planted: Through our partnership with the Eden Reforestation Projects, we’ve helped plant thousands of trees around the world.
  • 205 tonnes of CO₂ removed from the atmosphere as a result of the trees planted.

Your Favourite Products:

  • Feature Coffee Subscription: Our Feature Coffee Subscription continues to be an old favourite for our subscribers (that’s you!). 
  • Timely Two: A flagship coffee, Timely Two continues to remain in our top three most popular products. It’s bold, it’s smooth, and it’s the same year-round. Delicious!
  • Mothership: This blend has quickly become a staple in the favourites. It’s our brightest and cleanest blend, but it’s got plenty of body. We can see why it’s so well-loved!

As we look ahead into 2025, we can’t help but feel excited. Everything we’ve achieved this year and every year would not be possible without the support of our customers, our partners, and our amazing staff. From the bottom of our hearts, we want to thank each and every person who interacted with Timely this year, whether you dropped in to the coffee shop, bought a bag of beans online, or picked up a free pronoun badge in-store; every moment counts, and we hope that Timely is coffee that you can be proud of.

Here’s to another amazing year!

Love Timely xx

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