Seb Prosser: Hello and welcome to the Weekly from Timely Coffees. My name's Seb. I'm one of the co-founders here and this is a video series we use to talk about different coffees that we have coming out of Timely. Specifically about coffees that we're releasing for subscribers over the next seven days. So if you're a subscriber with us, the coffee you're receiving is from Gedeb Tatatu in Ethiopia. So you might have noticed that coffee from Ethiopia. The kind of coffees we're receiving over the last few years has been from different parts of Ethiopia than traditionally we would have would have expected. So what's happened traditionally is that we had coffee coming from places like Yirgacheffe and Sidamo and pretty much these places were making up a really large part of the specialty market and it was seen that, you know, great coffee from Ethiopia was coming from like one of maybe two or three different areas in Ethiopia. And now we're seeing that coffee is coming from places like Gedeb and different regions throughout Ethiopia and it's really great to be able to see coffee's actually coming from all these different kind of smaller municipalities within Ethiopia. But the thing is that what we actually know now is that coffees have always come from these places, but coffees have been traded under the names, Yirgacheffe and Sidamo for a long time. Even though when those coffees actually weren't grown in those regions, a lot of the time those coffees were taken either by the people that grew them or the people that process them or exporters.
Seb Prosser: And they'll relabeled with with place names like Yirgacheffe or like Sidamo to add value and try and sell it on the international market. Now that we have as an industry, a better focus on exactly where the coffee is coming from. We're finding that the smaller the areas that we can actually source coffee from, it actually creates value in and of itself. And we're looking for greater traceability and not just the idea that it kind of has this brand name attached to it. So this is why you'll see coffee coming from different parts of Ethiopia, maybe from places with names that you've never really heard of. But it's really great to be able to try and taste them and to kind of see what the variety of flavors available in a country like Ethiopia. So if you're a subscriber, this is the coffee you're saving. If you're not yet a subscriber, you can become one. And this will be a first installment. And then I'll have a new coffee for you next week. Thanks very much.
I like doing it like a small one at the end of every video, a little Easter egg just to, like, encourage people to watch it to the end.