Hi folks. Giorgia here from Timely with a quick update for Feature Coffee Subscribers. This week you'll be receiving Coffee from Odar Velazco. This Coffee was grown in the Cajamarca region of Peru and it was grown on Odar's Farm Finca La Boliana. Here he grows about 7000 coffee trees, all of which are Caturra, Bourbon, or Gesha variety coffee trees. And he produces about 800 to 1000 kilos of coffee a year. So he's considered a smallholder producer. And a smallholder producer usually means that the farm is no larger than 2 or 3 hectares in the Cajamarca region. This is very common.
Most producers produce coffee independently and are smallholder producers. More recently, we've seen cooperatives crop up a bit more, sort of elevated the quality a little bit in the region, which is really beneficial for the producers. Cajamarca is very well known for having excellent growing conditions for coffee because of its proximity to the Andean mountain range. It's got a very, very fertile soil. It's got a very high altitude with a very consistently cool. So that means that coffee can grow very easily and very consistently there and it just results in really, really delicious coffee. So we assigned the colour pink to this coffee. That means that we think the defining characteristic of his coffee is that it is approachable.
This is the kind of coffee that you can keep coming back to. You can sort of have back-to-back cups and it's really, really delicious. But it's also sort of easy to understand and easy to drink. There's nothing too complex or wild about it. It's very, very consistent and approachable. So yeah, that's all I got for you this week, folks. I really hope you enjoyed this coffee from Odar and let me know what you think. But otherwise, I'll see you next week. Thanks very much. Smiling at no one. What am I talking about? Did she do it because of its proximity? Closeness? Smiling at Gary's car and.