The Complete Package
To say that there have been a few changes at the roastery lately would be an understatement. We've had a name change, a new look, and seen new coffees come through our doors at a record pace. Change can be challenging, but it also brings opportunities. For us, we took this time to rethink everything we do, from roasting, to sourcing, to branding and packaging. How we package and distribute our coffee has always been as important to us as how our coffee tastes. With this in mind, here are a few features of our brand new packaging you might have missed:
- Our new packaging is compostable. Once you're done with your coffee, you can peel off the one-way valve on the bag, then throw the rest in your domestic or council provided compost bin. If you don't have access to one, then return the box and bag to us at Timely and we'll do the rest.
- We dedicated one side of our packaging to our values. If you turn the new Timely box around, you'll see one side has written on it what's important to us. We've included an Acknowledgment of Country as well as details about our approach to carbon solutions.
- A new approach to coffee information. You'll see some new information on the packaging from now on, as well as old favourites. Variety and geography are still listed, as well as tasting notes. Instead of process names such as "washed" or "natural", we're using a new Post Harvest heading. Keep an eye out for our next newsletter dropping next week to learn a bit more about why we've done this!
There's so much more to share about our new look, and we can't wait to tell you all about it. Over the coming weeks, we'll be posting a few more articles about our logo, our colours, and everything in-between. In the meantime, keep an eye out for a whole heap of new coffees being released, such as this one, and this one!
Until next time,