To say there have been a few changes at the roastery over the past 12 months would be an understatement. We've seen new coffees come through our doors at a record pace, we've had new staff members join the team, and the Timely Coffee Shop finally opened its doors. It's easy to miss some of the details with so many changes unless we take time to stop and reflect. So, with this in mind, we're taking an opportunity to highlight a few features of the iconic Timely Coffees coffee packaging:
- 100% Compostable. For a long time, we used fully recyclable plastic coffee bags. This task alone was not straightforward, as we had to custom design the bags and have them made exclusively for us! Since then, we've decided that the best thing we can do is promote compostability whenever possible in all our actions. For us, the ability to return the packaging to the earth after use is a huge advantage. Once you've finished your coffee, you can peel off the one-way valve on the bag, then throw the rest in your domestic or council provided compost bin. If you don't have access to one, then return the box and bag to us at Timely, and we'll do the rest.
- We dedicated one side of our packaging to our values. If you turn your next box of Timely Coffees around, you'll see one side has written on it what's important to us. We've included an Acknowledgment of Country (to recognise the Whadjuk Noongar as the traditional custodians of the land on which we roast and drink coffee) and details about our carbon solutions. As a business, we need to put our values first, and if there are things we believe in, we want our customers to know about them. Every time you drink Timely Coffees, you're supporting a business guided by these values.
- We're trying a new approach to coffee information. You'll see some different coffee information on the packaging than what you might find on coffees from other roasteries, as well as old favourites. Variety and geography are still listed, as well as tasting notes. You might notice that instead of process names such as "washed" or "natural", we're using a new Post Harvest heading. The better we understand how coffee processing can add value to coffee producers' role in the supply chain, the more we realise that the existing industry terminology is limited. Factors such as fermentation time and conditions are far better indicators of the characteristics you can expect from the coffee. Next time, if you try a coffee that was fermented for 20 hours and really enjoyed it, keep an eye out for similar processing. We designed the Timely Coffees packaging to make it easy for you to look past the words "washed" and "natural" and pay attention to the details.
There's so much more we love about our packaging that we could go on for days! But, we'll leave it here for now with some of our favourite features. We founded Timely on the idea of accessibility in coffee. For us, this goes being providing great tasing coffee, but also ensuring easy access to information about those coffees, as well as ourselves.
Until next time.