If you've ever looked over a box of Timely coffee, you'd have noticed that we have one side of our packaging dedicated to our values. This is where we outline what we do to be responsible for our impact on the world around us, from detailing our carbon negative commitments, to how we choose our packaging. First and foremost, you'll find an Acknowlegement of Country on our coffee boxes, to be respectful of the fact that we operate our business on Aboriginal land. This committment to our values doesn't end here, and is an evolving, ever changing dedication to doing more, and being better every day.
November 8th marks the beginning of National NAIDOC Week
, an annual celebration of Aboriginal and Torres Strait Islander people's history, culture, and achievements. So, for the entire month of November, we're taking this opportunity to dedicate our entire packaging to this year's theme of "Always Was, Always Will Be". This theme was chosen by NAIDOC to highlight the length and breadth of Indigeonous culture on the continent of Australia, in the past, present, and future. To be involved, we've commisisoned Wiradjuri, Ngiyampaa artist Charlotte Allingham (@coffinbirth
) to completely redesign our Timely boxes however they liked. The results are more amazing than we ever could have hoped for, and we can't wait for you all to see them.
This month, we’ll also be making a donation to Change the Record
, a charity working towards reducing the disproportionate incarceration rates of Indegenous and Torres Strait Islander people in Australia.
The vision for NAIDOC week is to celebrate the history, culture, and acheivements of Aboriginal and Torres Strat Islander people. We all have a responsibility to respect and acknowlege the history of the country we live in, and how this history impacts our daily lives, and the lives of those around us. This may be a small step, but we at Timely believe it's a step in the right direction. As Kungarakan elder Tom Calma said: "Here in Australia, we’re fortunate enough to have one of the richest and oldest continuing cultures in the world. This is something we should all be proud of and celebrate."