How To Read Our New Packaging

How To Read Our New Packaging

If you've ever of picked up a bag of Timely coffee, you'll find our coffee information labels to be quite informative. They traditionally include details about the farm, coffee variety, processing method, region, and country of origin. We take pride in offering you this detailed of information, but we also understand that it can be a lot to take in when you're trying to choose the perfect coffee for you. That's why we've taken the step to simplify our labels, concentrating on the vital details to make your coffee selection a more straightforward and enjoyable experience.

The New Label Design

Our goal was simple: to create a coffee label that's not only easy to read but also conveys the essential information you need to make an informed choice about your coffee selection. Let's break down the changes and improvements in our new label design:

Front of the Label:

  • Producer Name: Now front and center, you can easily identify the producer responsible for crafting the coffee you're about to enjoy.
  • Variety, Process, and Origin: These crucial details are prominently featured on the front of the label, ensuring you know precisely what to expect from your coffee.
  • Tasting Notes: We've made the tasting notes more accessible, so you can quickly discover the flavors that await your taste buds.

Back of the Label:

  • Variety, Processing, and Origin: For those who seek more in-depth information about the coffee they're savoring, flip the label to the back. Here, you'll find detailed insights into the variety, processing method, and the geographical origin of the coffee
  • QR Code: Our solution for the curious coffee enthusiasts! A QR code on the label allows you to access additional information. Simply scan it with your smartphone, and you'll be taken to the product page on our website, where you can delve deeper into the product narrative, supplier information, and more.

We hope our label redesign will help in simplifying the information you encounter when selecting your next coffee. The key message is: no need to be overwhelmed! The Timely team of roasters is readily available via email to address any queries or concerns you might have. Feel free to reach out; we're always here to assist you:

Love Timely xx

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