Coffee By Colour


One of the most noticeable qualities of Timely Coffees are our coffee colours. Whether you're looking through the catalog on our website, or on a shelf at one of our cafe partners, you'll see an array of coloured labels. But, you may not know that these colours do more than just look good. All our colour relate to a specific flavour or characteristic:

House Coffees:

  • Blue / Timely One: sweet and balanced. The ultimate "all-rounder". Great with or without milk.
  • Purple / Timely Two: creamy, full body. Heavy, rich, and moreish. Best served with milk, but also presents well as a traditional "big" espresso.
  • Lavender / Timely Three: delicate and bright. Fruit forward coffees which are predictable, consistent, and best served black.
  • Grey / decaf: our house decaf, which can be served with or without milk. Sweet, clean, and so good you won't believe it's decaf.


  • Dark Green: crisp and clean. Common flavour note: apple.
  • Pink: approachable and balanced. Common flavour note: chocolate.
  • Rich Blue: funky and fruity, with a strong ferment flavour. Common flavour note: mango.
  • Purple: sticky, syrupy body and mouthfeel. Common flavour note: caramel.
  • Yellow: prominent and complex sweetness. Common flavour note: honey.
  • Teal: round, with a satisfying sweetness / body balance. Common flavour note: stone-fruit.
  • Mint: delicate body and sweetness. Common flavour note: jasmin.
  • Maroon: fancy, refined profiles. Common flavour note: shiraz.

Timely Coffees are colour coded by flavour, and are there to help guide you toward similar coffees. If you enjoyed our coffee from William Perez for example (which had a teal label) then there's a good chance that you'll enjoy this coffee from the Atsabe Mill. If you didn't enjoy our coffee from Idido Village (which had a blue label), you know not to try another coffee of the same colour, as the flavour profile will be similar.

Our goal is to make your coffee buying experience as easy as possible. So next time you're looking through the catalogue, remember the last coffee you had, and think about your experience with it. The more coffees you drink, the better you'll become and choosing your next one with.

Until next time,

Timely Coffees

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