We believe that the world is changed not by grand gestures, but by everyday decisions by ordinary people.
Coffee is more than just caffeine (well, it's that as well). Every time you drink a cup of coffee, what you're drinking has been a year in the making. From growing, and processing, to roasting and brewing (not to mention the hundreds to steps in-between) your morning coffee has passed through more hands than you realise. In the complexity of the humble cup of coffee is where its true potential lies. When we choose to buy coffee that has been grown ethically, traded fairly, and roasted sustainably, we can begin to truly make an impact on the world around us.